Uber is no stranger to new promotions. I remember one Christmas when it was delivering Christmas trees, for example, and it’s not out of the ordinary for the firm to offer other services, like on-demand flu shots. While those services are often temporary, Uber is about to enter a new market permanently.
The firm has been trialing new on-demand food service options and is ready to take that primetime in 10 U.S. cities, The Wall Street Journal said Wednesday.
UberEats, a standalone app, is already available in some markets like Santa Monica. It will expand to Austin, Chicago, Los Angeles and New York, among other cities, by the “end of March” according to the report.
It will compete with and, likely, take away business from some of the existing competitors in those markets. Here just outside of New York, for example, there’s a service named “Fast Boy” that acts as the middle-man for restaurants who don’t have their own staff of on-hand delivery drivers. UberEats would act similarly, allowing customers to order from restaurants who can then tap into the existing pool of drivers to act as delivery people.
You’ll pay for the service, of course. The Wall Street Journal said drivers, who can opt-in to also drive for UberEats, will receive a $5 delivery fee. Delivery times are pretty standard, too, with the expected window around 30-40 minutes. Hit the source for more.