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Sorry Apple, huge tablets aren’t going to take off anytime soon

by Todd Haselton | January 15, 2016January 15, 2016 9:00 am PDT

Looks like the iPad Pro might not be enough to bring people flocking back to the tablet market. In fact, new market predictions from ABI Research suggests that these over-sized 12-inch and larger tablets aren’t going to become the “sweet spot” in the foreseeable future.

The data from ABI Research suggests that the compounded annual growth rate (CAGR) for tablets will fall in at 3 percent between now and 2020, when the firm expects 156 million tablets to ship during the year.

“57% of branded tablet shipments in 2015 had displays measuring between 7 inches and 8.9 inches, with more than 23% of those shipments measuring in at 10 inches or above,” ABI Research director Jeff Orr said. “However, the introduction of 12-inch plus tablets in 2015 is not expected to shift the buying trend back to larger tablet displays. The prices of 7-inch and 8-inch tablets remain compelling as the market sweet spot for the foreseeable future.”

The good news? Prices are falling. The company said it expects that final figures will show that the average selling price for tablets fell below $400 for 2015, marking the first time ever that prices have fallen to such low levels.

ABI Research

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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