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Tesla’s CEO isn’t scared of the Apple Car, calls it an “open secret”

by Jacob Kleinman | January 12, 2016January 12, 2016 1:00 pm PDT

Rumor has it Apple is hard at work on an electric car and, according to Tesla CEO Elon Musk, the rumors are true. In a recent interview with BBC, he called Cupertino’s secret project an “open secret,” adding that he’s not worried by the extra competition.

“It’s pretty hard to hide something if you hire over a thousand engineers to do it,” he said, suggesting Apple has accelerated its efforts recently. Back in May 2015, Musk noted that Cupertino’s recruiting hadn’t had much of an impact on his company.

Even so, Musk isn’t worried by Cupertino’s ambitions. Instead, he thinks an Apple Car could boost interest in electric vehicles while pushing Tesla to do even better.

“It will expand the industry,” he said. “Tesla will still aspire to make the most compelling electric vehicles, and that would be our goal, while at the same time helping other companies to make electric cars as well.”

Apple isn’t expected to reveal its first car until 2019, giving Tesla a few more years to cement its position at the top of the industry. The company recently announced a new feature that lets you “summon” your car. For now that just means it can exit the garage on its own, but by the time the Apple Car arrives, your Tesla might be able to drive across the country to pick you up.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...