AT&T announced on Monday that it’s bringing back its unlimited data plans, with a few big caveats. It’s only going to be available to existing or new DIRECTV or AT&T U-Verse customers, which means you also need to subscribe to one of those services in order to sign up for AT&T Unlimited. Also, users technically get 22GB of data per line before “AT&T may slow data speeds on that line during periods of network congestion.”
The new AT&T Unlimited Plan will cost $100 per month and each additional smartphone added to the line will cost another $40. AT&T says the fourth line can be added for free. There’s a reason why AT&T wants to attract DIRECTV and U-Verse customers, though: it’s targeting that market because those are the consumers who are probably going to be streaming a lot of media content. The company said this is just the first of “many integrated video and mobility offers” that it will offer in 2016, suggesting that folks who have DIRECTV / AT&T U-Verse, and who also subscribe to AT&T wireless, will find new offers in the coming months.
Finally, there’s incentive for folks who might want to switch carriers. AT&T said “for a limited time” DIRECTV and U-Verse TV subscribers who are currently on other carriers can receive “500 in credits when you switch to the AT&T Unlimited Plan with an eligible trade-in and buy a smartphone on AT&T Next.”
Hit the source for more information about the plan, which customers can sign up for beginning January 12.