Apple tends to ignore CES. Sure, employees are here, but the company isn’t making announcements or standing in front of the press. Turns out the company may actually be bullying some of the carmakers that are trying to make announcements at the show.
Car and Driver said Friday that Volkswagen, for example, was prevented from showing its latest cars running with CarPlay support, a technology introduced and owned by Apple that allows users to interact with their iPhones right on the car’s infotainment screen.
“We wanted to demonstrate wireless CarPlay and the owner of CarPlay technology didn’t allow us to,” Volkswagen’s head of electrical and electronic development Volkmar Tannerberger told Car and Driver without naming “the owner of CarPlay” specifically.
Car and Driver assumes, and we agree, that Apple probably wants to be the one to show off the technology to consumers and developers as its own shows. CES 2016 often features hired employees at booths, many of which aren’t intimately familiar with new technologies and frequently have only been lightly briefed by the companies ahead of the show.
For a company like Apple, obsessed with quality control, one can see why it might want to prevent automakers from having untrained folks trying to show off the future of infotainment systems.