Apple’s Beats 1 is a defining feature of Apple Music, offering 24-hour streaming radio hosted by some of today’s most popular artists. And according to new trademarks filed in November, it looks like Apple is gearing up to double down on Beats with even more stations.
The trademarks include mentions of Beats 2, Beats 3, Beats 4, and Beats 5, though no other real details are revealed. Clearly Apple wants to introduce new stations, but what they’ll actually entail remains unclear. Will Apple run five different stations that play around the clock? It sure sounds like it; Beats 1 must be a phenomenal hit for Apple to pursue four new stations.
As pointed out by AppleInsider, Apple previously negotiated deals to allow the Cupertino company to introduce up to five live-format streaming radio stations, and it looks like that’s exactly what’s going to happen. As for content, well, that remains a mystery. Introducing new stations could give Apple the opportunity to break up its radio stations into different genres (one for indie, one for pop, one for oldies, etc.).
The filings don’t indicate a potential launch date for these new stations, but the likely scenario will probably find Apple introduce something during the spring or during WWDC in June.