There are no active ads.

Advertisement

Oculus founder: “VR will become something everyone wants before it becomes something everyone can afford”

by Joey Davidson | December 24, 2015December 24, 2015 7:30 am PDT

The Oculus Rift will be expensive. How expensive? We’re not sure. However, when the Founder of Oculus VR explains the high unannounced price of his unreleased product, it’s a pretty obvious that this first round will be pricey.

Palmer Luckey, Founder of Oculus VR, took to Twitter to talk about why the Oculus Rift will be expensive. His first tweet is the source of this story’s headline, and it’s really telling.

That notion that Luckey and company will establish high demand at a high price point stands because, as Luckey explains, the new tech pretty much requires it. Luckey expands on this idea in a bunch of subsequent tweets. I’ve broken them down into a single quote for easier digestion.

Future advancements and high volume will make VR available to everyone eventually, but 1st gen will be mostly early adopters.

Extreme means like selling at-cost to ensure maximum market growth are not enough to align cost and desired price.

Multiple custom VR panels, high end optics, and an endless list of specialized hardware and manufacturing techniques add up.

The cost of development hardware that was sold at a loss using many off-the-shelf components is not a good comparison.

It is no coincidence that Oculus will lead this reality check the same way we led this VR revolution – 1st to market is hard.

There are a lot of people who expect to spend a couple hundred bucks and use their existing low end laptops.

We are taking some big steps to make sure people know what they are getting into – we don’t want to sell to people who don’t.

Okay, so, there’s a lot to parse through here.

Essentially, Luckey and Oculus know that consumers are a bit misinformed right now. The bit about how “a lot of people who expect to spend a couple hundred bucks and use their existing low end laptops” is extremely telling. Luckey indicates that these people are wrong, of course, and he says that Oculus plans to take “some big steps to make sure people know what they are getting into.”

We get it. Oculus VR is spending big money to create these new headsets. How much will they cost, though? How expensive will it be to get into VR with Oculus on the ground floor?

One Twitter user posed an interesting question to Luckey after this string of expense explaining tweets. Here’s that exchange.

Will consumers see it that way? Only time will tell.


Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...

Advertisement

Advertisement

Advertisement