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Target secretly developing mobile payment app

by Jacob Kleinman | December 18, 2015December 18, 2015 2:00 pm PDT

Walmart announced its own mobile payment service earlier this month, now it looks like Target may follow suit with a similar smartphone-based solution, suggesting plans for a shared service called CurrentC may never materialize.

Reuters reports that the retail giant is developing a mobile payments option of its own instead, though it’s still in development and may never get an official launch. Apparently the service would come built into Target’s current app and rely on QR codes. It would also connect directly to the customer’s credit card.

That sounds pretty similar to Walmart Pay. It’s also not too different from CurrentC, which was originally backed by a group of retailers including Target, Walmart, Best Buy and many more. It’s unclear if CurrentC will ever get an official launch, though at this point it doesn’t seem very likely.

In a statement to Reuters, Target said it’s still a member of Merchant Customer Exchange, the group behind CurrentC. However, the company also admitted that it is exploring other “mobile wallet solutions.”

Target doesn’t accept any mobile payment apps in its stores at the moment, though you can use Apple Pay when shopping with the Target app on your phone. Hopefully it won’t be too long before you can use your phone at the register as well.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...