Apple has quietly closed down Twitter analytics firm Topsy two years after acquiring it in a $200 million deal. Topsy confirmed it would shutdown on Twitter, but Apple is yet to make an announcement regarding the firm’s future.
“We’ve searched our last tweet,” read Topsy’s update, while visiting Topsy.com redirects to an Apple support page that explains how to use the system-wide Search function (previously Spotlight) in iOS 9. This is the first time Topsy’s official Twitter feed has been updated since the Apple takeover.
It looked like Topsy would close last year, when premium Topsy users were prevented from renewing their subscriptions. It’s thought the San Francisco-based firm has been active until now simply to serve those who still had active Topsy accounts.
Apple has used some of the talent it acquired with Topsy to improve things like Search in iOS, and its Safari web browser. Topsy’s co-founder Vipul Ved Prakash is now “leading the charge on the new search engines behind Spotlight & Safari,” according to his LinkedIn profile.
Apple may have also used Topsy technology to improve services like Apple Music — as originally suggested by The Wall Street Journal when the acquisition was announced — but as is often the case with Apple acquisitions, it’s not totally clear from the outside.