Apple has gifted all of its retail employees a nine-month subscription to Apple Music, just one week after they were given free urBeats headphones. The $190 value of both is more than Apple traditionally offers in its annual holiday giveaway for employees.
Apple services chief Eddy Cue announced the Apple Music freebie in a video message that was distributed to employees on Monday, reports MacRumors. All retail staff will receive a promo code later this month, which will allow them to activate their nine-month subscription.
Not only is this one of Apple’s most generous gifts to employees to date, but it will also be available to all workers around the world — not just the U.S. But it’s a gift that could pay off for Apple, too.
By providing employees with an Apple Music subscription, Apple gives them the chance to familiarize them with the service. That means they’ll be better suited to promote it to customers and provide Apple Music support — and perhaps recommend the service to friends.
It also means they’ll be able to enjoy Taylor Swift’s upcoming tour movie “1989 World Tour LIVE,” which is exclusive to Apple Music.