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Huawei reportedly ready to bring Honor brand to U.S. at CES

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Chinese smartphone maker Huawei is gearing up to bring its Honor brand to the U.S., according to a new report. The company is expected to make the announcement at the Consumer Electronics Show in Las Vegas next month.

“We are sitting in a group interview with CEO George Zhao, and he is teasing that the company is piercing into the US market with an announcement to come during CES,” reports Android Authority.

Huawei’s affordable but exciting Honor handsets have been hugely successful in China, where the company is now leader in smartphone market share. They have also been successful in many markets throughout Europe — and Huawei will be hoping for similar performance in the U.S.

Huawei has offered other devices in the U.S., of course — most notably the new Nexus 6P built for Google — but its Honor brand, which includes the very attractive Honor 7 and Honor 6 Plus, has only been available to those who are willing to import devices from abroad.

It’s not yet clear which Honor handsets will come to the U.S. first, but we expect that to be confirmed during Huawei’s CES announcement, which should also tell us exactly when the first Honor handset(s) will be available to purchase.


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Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...


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