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Walmart Pay takes on Apple, Google and Samsung

by Jacob Kleinman | December 10, 2015December 10, 2015 6:00 pm PDT

Walmart isn’t willing to give up control of its point-of-sale payments to tech giants like Apple, Samsung and Google. Instead, the retail giant has announced plans to launch its own QR code-based mobile payments app called Walmart Pay.

The new service launched on Thursday at select stores, with plans to expand more after the holidays. Walmart Pay should be nationwide by mid-2016. The company says its main goal is to speed up the checkout process for customers.

“Walmart Pay is the latest example – and a powerful addition – of how we are transforming the shopping experience by seamlessly connecting online, mobile and stores for the 140 million customers who shop with us weekly,” said Walmart’s e-commerce chief Neil Ashe.

Walmart Pay comes built into the already popular Walmart app for Android and iOS. The mobile payment service should show up as an option in the app. When you get to the register, just pick Walmart Pay and activate the camera. Then you’ll have to scan the QR code displayed at the register to confirm the payment and you’re done.

We’re not totally sold on the whole QR code system. Simply holding your phone up to a scanner and letting the NFC chip (or even MST in Samsung’s case) do the work seems a lot more convenient. Still, if Walmart Pay can actually speed up the checkout process, it may have a chance at success.

Walmart

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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