At this point, it’s safe to assume that Psychonauts 2 will be a success. Over at the new crowd-funding site Fig, founded by former DoubleFine COO Justin Bailey, the highly-anticipated and long-awaited sequel has already amassed $2,127,801 and won the support of 13,646 backers. Not bad considering the campaign went live just five days ago.
And with 34 days remaining, this will definitely be trouncing the record set by DoubleFine’s first massive Kickstarter success, Broken Age.
How has it raised this much money so quickly? Well, for an obvious reason, Psychonauts is an established brand name with a large and loyal fanbase. That goes without saying. Another observation I’ve made lately is that indie developers are not scared to charge a bit more for their minimum buy-ins. Looking at the projects I backed from the early Gold Rush days of Kickstarter, most of the games I supported asked for $15-$20 in return for the full game when it launched.
However, recent larger games are asking for a lot more. Shenmue 3 asked for $29, and Indivisible asked for $30. Psychonauts 2 is upstaging them by asking for $39 for the basic game as a reward! Developers are starting to realize that the number of potential backers you’ll scare away with an inflated price is easily overcome by the money you’ll make from those not intimidated.
That extra $10, $15, and $20 really goes a long way.
Of course, your game has to be worth that asking price, and all three of those were major titles that definitely fit the bill. Still, I wonder if smaller projects will be willing to ask for a little more following this recent revelation.
Psychonauts 2’s Fig campaign wraps itself up on Jan. 13, and it is asking for $3.3 million total.