Apple has reportedly suspended plans to deliver a live TV streaming service for the new Apple TV. The company will instead focus its efforts on enabling media companies to sell their own content directly to customers via the App Store, according to one source.
“While Apple isn’t giving up entirely on releasing a live-TV service, its plan to sell a package of 14 or so channels for $30 to $40 a month has run into resistance from media companies that want more money for their programming,” reports Bloomberg, citing an unnamed person “with knowledge of the matter.”
Les Moonves, CEO of CBS Corp. — who initially confirmed Apple’s rumored streaming service back in May, and again promised it was close to making its debut in October — also told attendees at a conference this week that the service is now “on hold.”
Apple was thought to have deals in place with four major broadcasters, including CBS and 21st Century Fox, but has struggled to agree terms with others. “To break the logjam, Apple would either have to charge more, or the media companies would have to accept less,” Bloomberg adds.
Although Apple’s TV service may come at some point in the future, then, it’s certainly not on the horizon right now. However, you can expect to see more Apple TV apps that deliver content from your favorite providers.