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Apple CEO defends Smart Battery Case design in new interview

by Brandon Russell | December 9, 2015December 9, 2015 4:00 pm PST

Apple has made some truly questionable design decisions this year. First people scoffed at the method in which to charge the iPad Pro’s Pencil, and then the company got flack for its new Magic Mouse, which included the charging port on the bottom of the device.

Now, Tim Cook is doing damage control following the introduction of Apple’s first iPhone 6/iPhone 6s battery case. Really, it’s not that big of a deal—at least according to Cook.

Speaking to Mashable, Cook addressed the concerns people had with the new accessory’s design, and said that the battery case is only really meant for overnight trips anyway, not necessarily everyday use.

“If you’re charging your phone every day, you probably don’t need [the battery case] at all,” Cook said. “But if you’re out hiking and you go on overnight trips… it’s kind of nice to have.”

Sure, yeah, maybe that’s why the case only comes with a 1,877mAh battery. Cook went on to defend the design of Apple’s battery case, saying its felxibility offers a better experience than the competition.

“As you probably know from being a user of [Apple’s battery case], one of the real insights here is, have you ever used other cases and tried to get them on?” Cook said. “In order to get [them] on, you’d find it very difficult to get it on and off.”

Finally, Cook addressed the case’s hump, which has been the focus of criticism since it was announced.

“You know, I probably wouldn’t call it ‘the hump,’” Cook said.

There you have it. Even though it’s very clearly a hump, if you pretend and ignore those icky words, maybe they’ll just go away. The reality distortion field is strong with this one.


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...