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Facebook kills its experimental apps and the team behind them

by Jacob Kleinman | December 7, 2015December 7, 2015 5:30 pm PST

Facebook has released a slew of experimental apps over the past few years that never really caught on. Remember Rooms? How about Slingshot? Now the social network is shutting down these apps, along with the division that created them.

The division, Creative Labs, launched last year in an effort to foster a startup atmosphere within Facebook. However, this particular experiment appears to be winding down. The Creative Labs webpage has been shuttered, though it’s unclear if if that means the team is being disbanded or simply rebooted under a new name.

In a statement to CNET, Facebook explained its decision to pull these particular apps after bringing some of their best features within social network.

“Since their launches, we’ve incorporated elements of Slingshot, Riff and Rooms into the Facebook for iOS and Android apps,” a spokeswoman said. “We haven’t updated these apps in some time and we’ve decided to officially end support by removing them from the App Store and Google Play.”

The only remaining Creative Labs app appears to be Paper, which was also the group’s first release. Facebook says it will continue to experiment with new apps moving forward, pointing to Instagram’s Hyperlapse and Layouts as more successful efforts.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...