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TAG Heuer to increase smartwatch production following strong demand

by Killian Bell | December 6, 2015December 6, 2015 11:00 am PDT

TAG-Heuer-Connected

TAG Heuer is planning to increase production of its first Android Wear watch following strong demand, according to a new report. The company began making 1,200 Connected watches per week, but it will soon bump that up to 2,000.

TAG Heuer’s first smartwatch, which is based on the iconic Carrera, is one of the most expensive Android Wear watches money can buy at $1,500. But thanks to that TAG Heuer name, it appears the large price tag isn’t a problem for many.

CEO Jean-Claude Biver confirmed the production increase to Bloomberg, following reports that TAG Heuer had received 100,000 requests for the Connected watch from “retailers, agents and subsidiaries.” TAG has even had to suspend online sales to meet retail store demand.

The Connected was developed in partnership with Google and Intel, and it comes with the option to upgrade to a traditional TAG Heuer timepiece when it becomes outdated. Biver has also confirmed that it won’t be the only smartwatch we see from TAG.

“Considering the success of this single and unique watch, we will develop a collection made out of different varieties, executions and materials at the end of next year or beginning of 2017,” he said. It’s thought the new models could come in gold and diamond versions.

Bloomberg

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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