Andy Rubin, the father of Android, wants to get back into the smartphone business. According to a report from The Information, Rubin is apparently rounding up engineers for a new company that would see him and his team build new hardware. Rubin currently heads startup incubator Playground Global, though it sounds like he has an itch to build hardware himself, rather than sit on the sidelines and watch others pursue their dreams.
It’s unclear how close Rubin is to making a comeback, but The Information claims “industry trends” have re-sparked his interest. Over the past few years, we’ve seen a number of startups enter the smartphone market, one of the most popular of which is OnePlus, which operates out of China. Nextbit is another example. The Information’s report doesn’t indicate how deep down the rabbit hole Rubin wants to go, but he’s presumably interested in making affordable Android devices.
Having spent nine years at Google, Rubin certainly has the experience necessary to re-enter a market he knows a lot about. We’ll see how this develops over the coming months, but consumers could get even more high-end, affordable options to consider.