Two years ago, Amazon CEO Jeff Bezos unveiled the company’s first delivery drone in a 60 Minutes segment that felt more like a publicity stunt than actual news. Fast forward to 2015: You still can’t get your packages delivered by drone, but that doesn’t mean the company hasn’t been hard at work on Amazon Prime Air behind the scenes.
Amazon released a new commercial for the theoretical service this weekend, revealing a new drone design and a little more information on how the system will actually work. The video stars former Top Gear host Jeremy Clarkson, who recently partnered with Amazon to develop a new series.
The new drone is actually pretty cool. The design falls somewhere between airplane and helicopter, making it possible to take off and land vertically, but fly horizontally in the air. It can travel up to 15 miles at 55 mph, and finds you by locating a physical marker you’d place just outside the house. Amazon says it will eventually offer an entire fleet of different drone designs for various environments and situations.
Of course, Amazon doesn’t say when Prime Air will actually launch, though the main reason for delay seems to be government regulation rather than the drones themselves. There are still plenty of factors to consider before the company has free reign to ship packages through the air at short distances, but the promise of drone deliveries looks closer than ever.