The streaming industry is starting to get a heck of a lot more interesting as TV networks start to bolster their selections with original content. We recently learned that CBS All Access will soon be home to a new series of Star Trek, and a report on Friday suggests ABC will take a similar approach with a new project code named “ABC3.”
According to Variety, ABC has tapped comedian Iliza Schlesinger for a new “short-form scripted comedy” that will air exclusively inside the WatchABC application. This is a really different approach to some other alternatives, since it sounds like ABC isn’t going to make it available on other platforms like the Web or Roku. Instead, viewers will be forced into the mobile application.
Mobile might be a safe haven for shows and other products that aren’t guaranteed to succeed, however. Variety suggests the platform to serve as a “breeding ground for productions or talent that could eventually graduate to primetime.” In other words, ABC might test the waters with new shows on its WatchABC app and then, if viewers like what they see, toss more money into a production and bring it to TV sets. If it flops well, at least it didn’t flop in front of millions of viewers.
Variety said there are still some wrinkles to iron out, like who will be able to watch the content – just paying subscribers or everyone. The suggestion is that Disney-ABC TV Group wants to attract folks who are walking away from their TV subscriptions, however, so it may be more prudent to make it available to folks without subscriptions to a cable network.