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ASUS to release its HoloLens gadget in 2016

by Jacob Kleinman | November 12, 2015November 12, 2015 9:30 am PST

Last month we learned that ASUS was in talks with Microsoft about building its own HoloLens-style augmented reality device. The company recently confirmed plans to release its own AR headset in 2016.

“It should be next year when we come out with a product,” said ASUS CEO Jerry Shen during the company’s earnings webcast on Wednesday. “We think AR (augmented reality) will be very important for people’s lives.”

Microsoft recently announced that it plans to release a developer version of HoloLens in early 2016 for $3,000. ASUS didn’t offer any details on how much it’s own version will cost, but it sounds like the company could jump straight to a more affordable consumer model.

It’s also unclear if Microsoft will have a hand in ASUS’ device. Earlier reports suggested the two companies could be in talks, and the Windows-maker seemed open to HoloLens becoming a product category filled with competing devices. However, it’s also possible ASUS could be going it alone with this new headset.

According to Shen, the company still has a lot to figure out. “Internally, we are talking about how to prepare,” he said. Hopefully ASUS will have more information to share with us soon.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...