If you read the reports, the success of BlackBerry Priv will determine whether or not BlackBerry remains in the hardware business. But not according to CEO John Chen, who says there’s a whole range of produces to come from the Canadian company.
In an interview with Fox Business ahead of the Priv’s official debut in the U.S., Chen dismissed the notion that Priv is the company’s “Hail Mary,” and says BlackBerry has been working on this device for a couple of years. He also confirmed that Priv would be coming to more U.S. carriers later.
Chen admitted that when it comes to the future of BlackBerry’s hardware business, he will “let the market tell me.” He also insists, however, that he will “never give up the phone business,” and that BlackBerry has “a range of products” on the way after Priv.
Chen concluded that if Priv is successful, BlackBerry will be able to “rebuild” its smartphone business and regain lost market share. You can watch the full interview in the video below.
Priv certainly looks like a very promising device — and the most exciting BlackBerry we’ve seen in a number of years. It’s the first BlackBerry I’ve been itching to get my hands on since the iPhone. But whether it can save BlackBerry by itself is a big question that will be answered in the coming months.
One sticking point could be Priv’s price tag, which is $700 off-contract, making this one of the most expensive Android-powered smartphones in the market.