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Wireless charging giants rebrand as the AirFuel Alliance

by Jacob Kleinman | November 6, 2015November 6, 2015 8:00 pm PDT


Earlier this year two of the three main players in wireless charging joined forces. Now they’re set to make the merger complete under a new name: AirFuel.

The AirFuel Alliance will replace Alliance for Wireless Power (A4WP) and Power Matters Alliance (PMA), and includes 195 member companies. Moving forward, you’ll see this new brand show up on future wireless charging pads, cases and other products. Of course, AirFuel will still have to compete with the Wireless Power Consortium (WPC) and its popular Qi standard.

AirFuel Alliance president Ron Resnick, who previously led the PMA, seems confident the new brand will succeed. “AirFuel technology is the next step in fast-tracking the commercialization of wirelessly charged products,” he said. “We embrace a new, inclusive ideal of wireless charging and those member companies within AirFuel Alliance are energized towards bringing wireless power products to consumers globally.”

Wireless charging still hasn’t quite crossed over into the mainstream, though it’s gotten a good boost recently. Companies ranging from Samsung to Starbucks are taking advantage of the technology, and hopefully AirFuel will help speed up adoption even more.

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...