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Apple Car discussed by Jobs in 2008

by Todd Haselton | November 4, 2015November 4, 2015 9:40 am PDT


It’s more and more evident that Apple has an interest in cars. Is it actually building an Apple car? That depends on who you ask right now, but there’s mounting evidence that it is working to do so. In a new interview with Bloomberg, father of the iPod and current head of Nest at Google, Tony Fadell, said that the car was certainly discussed inside Apple’s headquarters in 2008.

Fadell said he discussed the possibility of the Apple Car with Steve Jobs during Fadell’s time at Apple. In an interview with Bloomberg, Fadell suggests the car, at that time, was merely a topic of conversation and wasn’t actually being worked on internally just yet. “We had a couple of walks,” Fadell said of his discussions with Jobs. “If we were to build a car, what would we build? What would a dashboard be? And what would this be? What would seats be? How would you fuel it or power it?” Bloomberg said Jobs ultimately scrapped the project; it wasn’t the right time for Apple to get into the industry, where plenty of automakers were losing money.

Perhaps those initial problems have been solved. Recent reports suggest Apple wants to get its cars shipping as early as 2019, though it might need some outside help to hit that goal. Perhaps Apple has moved far beyond those first discussions between Jobs and Fadell.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...