Amazon got its start with books before quickly expanding to sell pretty much everything else. Now the company is returning to its roots with a physical bookstore where you’ll also be able to check-out the latest Amazon gadgets.
Amazon Books is located in the company’s hometown of Seattle. It’s designed to be the ultimate bookstore, with a selection based on customer data. The offering is picked based on reviews, pre-orders, sales and some human input from in-house curators. Each book will also be displayed face-out with a printed customer review and rating.
Beyond books, you’ll also find plenty of Amazon tech at the new store. The location serves as a sort of showroom for devices like Echo, Fire TV, Fire Tablets and Kindles. The company will even have employees on hand to run through product demos and answer questions.
The store will be open seven days a week with limited hours on Sunday. It’s unclear if the company plans to open any more bookstores in the future, though we definitely don’t expect a chain of Amazon Books locations to pop up anytime soon.