This is Halo 3 orange Mountain Dew Gamer Fuel all over again, or maybe even Final Fantasy XIII Elixir if you were in Japan for its release. Let the video game soft drinks flow! It’s a darn shame I gave up drinking sugar this year.
Bethesda has teamed up with Target to bring Fallout’s popular soft drink Nuka-Cola Quantum exclusively to its shelves.
— Fallout (@Fallout) October 29, 2015
The promotion highlights Bethesda’s push to make Fallout 4 the biggest game on Earth since Grand Theft Auto V. Many people forget because of Rockstar’s powerful grasp on the video game industry, but Skyrim is no slouch when it comes to sales, clocking in at roughly 20 million lifetime units. Slap a lot of post-apocalyptic “brown” and “grey” on it, add some firearms on the main character, and spread the screenshots to the masses, Fallout 4 very well could be one of the biggest games of the year.
The Nuka-Cola is being produced by soda manufacturer Jones Soda, and its flavor is that of berry lemonade, a flavor that Jones Soda already makes. This is not an original flavor for the promotion.
The soda will be available exclusively at Target on Nov. 10, the same day that Fallout 4 launches for the PlayStation 4, Xbox One, and PC. If you’re feeling thirsty, why not pick up a soda with the game!? Just don’t expect any stat boosts or anything.