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SEGA exploring outlets to re-release Shenmue 1 & 2

by Ron Duwell | October 28, 2015October 28, 2015 5:30 pm PDT

Okay, here’s my two cents about the Shenmue series. Going back to play them always seems like a good idea when it pops into your head. However, once you go downstairs, dig out the Dreamcast, hook it up, ready your soul for the voice acting, stretch your fingers for the controller, and start playing, it gets a little old quickly. It’s not as great of a nostalgia trip as others out there.

However, maybe if we remove a step or two, it would stand a better chance of firing up happy memories. Let’s see, I don’t feel like digging through my basement and I don’t feel like holding a Dreamcast controller… ever again, so how about those two? How about a Steam release with the support of the DualShock 4 or Xbox 360 controller? That might not be as far off as you think.

Speaking with Marketing Week on the transition to smartphones, Sega Europe Marketing Director Jon Rooke also claimed that SEGA was still focused on getting back in touch with the older franchises that once set SEGA apart as one of the most dominant video game companies on the market.

“Yes, we want to innovate and back smartphones and virtual reality but our key purpose is to go back to what the brand used to stand for and I think the buzz around Shenmue 3 shows that people love our legacy.”

Rooke spoke highly of the franchise, saying that Sega is exploring ways to re-release the original two Shenmue titles.

“Sega was an innovator, the Dreamcast was offering online gaming as early as 1998. But perhaps back then we were pushing boundaries a little too soon. Nowadays we know what we’re good at and the strategy is to be more gradual. Over the next few years, we want to use engaging content and marketing to remind the public why they fell in love with Sega in the first place.”

Yes, please! I don’t want to wait too long for that! SEGA nostalgia is always good nostalgia, a kind of offbeat joy to the bursts of Nintendo and Square that usual seep through my veins.

And as for Shenmue, it was an open-world game far before console gamers really had a grasp of the idea. Now that every game is practically required to be open-world though, those who were not around or not on board at the time should have an easier time accepting what it has to offer.

And please, don’t change the fabulous graphics or voice acting, SEGA! That’s half of the experience!


Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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