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Jamie Foxx shows off hands-free Siri in new iPhone 6s ads

by Killian Bell | October 26, 2015October 26, 2015 4:06 am PDT

Apple has rolled out another trio of iPhone 6s ads, showing off hands-free Siri and other new features like 3D Touch, Live Photos, and 4K video recording. The star-studded spots feature Jamie Foxx and NBA star Stephen Curry.

Foxx demonstrates hands-free Siri in two of the three ads, which both run for 15 seconds. In “Flip a coin,” Foxx uses the virtual assistant to decide which movie script he should pick, eventually settling on a “sci-fi western.”

In “Crush,” Foxx asks Siri how he looks while he’s getting ready. “Judging from your voice, I’d say you must be fairly attractive,” Siri replies.

In the third iPhone 6s ad, which runs for one minute and features Steph Curry of the Golden State Warriors, Apple shows off the new 12-megapixel iSight camera. The ad highlights 4K video recording, slo-mo shooting in HD, Live Photos, and using 3D Touch to preview photos.

This ad is part of the new “The only thing that’s changed is everything” campaign, which Apple launched alongside iPhone 6s last month.

You can expect to see these ads a lot more during your favorite TV programs over the coming weeks.

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...