Big media firms know that virtual reality is going to be huge, and we’re starting to see a lot of firms adopt the tech even before the mass market of consumers has VR gear. The latest is Viacom, which said recently that it will livestream the 2015 MTV EMAs to consumers who own Google Cardboard and similar products.
It’s the first major award show that’s being broadcast in virtual reality, but it follows a larger trend we’ve seen this year where companies are trying to present content in new ways. OnePlus, for example, unveiled its flagship OnePlus 2 using virtual reality earlier this year. The addition of a 360-degree viewing experience, if done properly, allows viewers to feel like they’re actually at the big show, participating in real time.
“The MTV EMAs are one of the biggest nights of the year for us globally, so it makes sense to immerse viewers in this event live via virtual reality,” Viacom International Media Networks president and CEO Bob Bakish said. “As the first global music award show to broadcast the full event live in VR, we’re giving young people around the world a front row seat to the incredible music, artists and unexpected moments that make this show epic.”
The 2015 EMAs kick off Oct. 25 live from Milan.