Facebook recently rolled out its “Instant Articles” feature, which allows you to load news articles in your newsfeed much faster than through a standard website, to iOS devices. The feature, first announced in May, was previously limited to the desktop.
iOS users will start to see certain news articles populate with a lightning bolt next to them, which means that article can be loaded “ten times faster than a standard mobile web article,” Facebook’s product manager Michael Reckhow said in a blog post. When tapped, the story will load up the content without you ever having to leave the app.
Reckhow said content will “come to life” with dynamic features. “The Atlantic’s photo blog in Instant Articles lets you zoom in and explore the details of high-resolution photos just by tilting your phone,” Reckhow explained. Interactive maps are included in National Geographic‘s Instant Articles, and BuzzFeed has rich commenting features.
Instant Articles aren’t supported by every news organization, however. Facebook teamed up with The New York Times, National Geographic, BuzzFeed, NBC News, The Atlantic, MTV, Slate, Cosmopolitan, DailyMail.com, The Huffington Post, The Dodo, .Mic and Vox as its initial launch partners, and many others will jump on board “in the coming weeks.”
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