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Apple Car teased by CEO in new interview

by Jacob Kleinman | October 20, 2015October 20, 2015 7:40 am PDT

Apple’s secret car project isn’t expected to hit the market for at least a few more years, but CEO Tim Cook is already facing regular questions about the mysterious vehicle. Most recently he hinted at plans during an interview at the WSJDLive tech conference on Monday.

Speaking to The Wall Street Journal editor-in-chief Gerard Baker, Cook promised something big coming in the near future. “It would seem like there will be massive change in that industry, massive change,” Cook said. “You may not agree with that. That’s what I think. When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important.”

Cook added that, at the moment, Apple is mostly focused on CarPlay, its effort to improve the current in-car experience by giving your iPhone control over the infotainment system. Cook wasn’t willing to reveal any real details past that. “We’ll see what we do in the future,” he added.

That’s still a lot more information than Cook revealed last month during Late Show appearance. At the time, Cook refused to give much of an answer at all regarding rumors of an Apple Car.  “We look at a number of things along the way and we decide to put our energy into a few of them,” Cook told Stephen Colbert.

Rumor has it Apple is actually racing to complete its first vehicle, and hopes to be finished by 2019. Nothing has been confirmed, though, and we may have to wait for Cook’s next onstage interview to learn a little more about the alleged Apple Car.

WSJ PhoneArena

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...