If you’ve been playing games for a while, you might recognize the name Vivendi. The company has flirted with games before, once owning Sierra and Blizzard and then holding a large stake in Activision Blizzard. The company got out of games a couple years ago when Activision Blizzard bought out their shares, becoming an independent company.
Now, Vivendi is looking to deal back in, albeit in a much more modest way.
The French media company spent roughly $160 million of their $10 billion reserves to buy a 6.6 percent stake in Ubisoft, owner of the Assassin’s Creed and Far Cry franchises, and 6.2 percent of Gameloft, a company known for mobile games.
Vivendi was under pressure, according to the Wall Street Journal, to sell off assets in 2013 when Activision Blizzard bought out their shares, but with a lot of cash sitting around the company is looking to expand.
While Vivendi doesn’t own a majority in either, they are stakeholders in both now. As a French media company, it make sense for Vivendi to look at Ubisoft and Gameloft as ways to expand, as both are French game companies. It remains to be seen how this will ultimately affect either company.