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ASUS talking to Microsoft to build its own HoloLens

by Todd Haselton | October 19, 2015October 19, 2015 8:00 am PDT

ASUS is reportedly interested in getting its feet wet in augmented reality with the help of Microsoft. According to a new report, the company wants to build its own version of the Microsoft HoloLens, an augmented reality headset that overlays computer programs and imagery on top of the real world.

ASUS CEO and Microsoft’s head of Windows and devices confirmed ASUS’ initiatives to CNET. It’s the first time any company has discussed acting as a third-party hardware maker in Microsoft’s vision for HoloLens, which so far has been a highly secretive internal project. But that might all be changing, starting first with ASUS.

“Everything we’re doing in hardware, we do with the mind of how do we grow the Windows ecosystem,” Myerson told CNET. “That is why we’re investing to create a category.” ASUS didn’t say what it plans to change about the wearable, or how its version might stand out, if it’s ever developed.

One has to wonder, however, whether this isn’t Microsoft’s attempt to smooth over its relationship with ASUS. Rumor has it ASUS CEO Jonney Shih wasn’t very pleased with Microsoft when it unveiled the Surface Book.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...