When Apple wanted to launch a music streaming service it bought Beats. Now it looks like Samsung could do the same thing with Jay Z’s Tidal. The rap legend met with Samsung executives this week at the company’s Silicon Valley offices, sparking rumors of a possible deal.
Jay-Z leaving Samsung corp. in Silicon Valley right now pic.twitter.com/AQAJWzL6lq
— Damian Trujillo (@newsdamian) October 15, 2015
According to Variety, Samsung’s chief of content and services Daren Tsui was present. Tsui leads the company’s current Milk Music service, which offers radio-style streaming that’s closer to Pandora than Tidal or Spotify. Still, it’s unclear what (if anything) the two companies have planned.
Samsung could buy Tidal outright in an effort to compete with Apple directly, though only if Jay Z is actually interested in selling off the service. It’s also possible the South Korean company could be planning to offer Tidal as an extra perk with its new smartphones without actually acquiring the service outright.
This won’t be the first time Samsung and Jay Z join forces. Back in 2013 the rapper offered his album up as an early free download for anyone with one of several flagship Galaxy phones. In exchange Jay Z got either $5 million or $20 million, according to conflicting reports.