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Windows 10 Start menu starts showing suggested apps

by Todd Haselton | October 15, 2015October 15, 2015 10:00 am PST

If you’re like me, you like your computer or smartphone experience free from any additional bloatware. That’s why it’s a bit upsetting to see that Microsoft is apparently starting to bloat up Windows 10 in its latest build 10565 release.

BetaNews noticed that Windows 10 now shows a small “suggested” application area inside of the Start menu. This has been an option since earlier builds of Windows 10 but, so far as we know, it hasn’t been active. In the shot above, you’ll notice that Microsoft clutters up the menu with a link to “Photastic Collage,” a free application.

Now there are two ways to look at this. Some folks might see this as an ad, and it really is. Microsoft probably sees it as a way to promote usage of its new app store, and as a way to highlight applications that users might want to install. And that viewpoint is fair, because there’s always the option to turn off the suggested applications altogether.

Still, it makes the Start menu feel more cluttered and looks like an ad. What do you think?


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...