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Sony’s smartphone business will last another year, but that might be it

by Jacob Kleinman | October 7, 2015October 7, 2015 4:00 pm PST

Sony revealed a trio of powerful new phones last month, but the company’s mobile future is still far from certain. Speaking to the press on Wednesday, CEO Kazuo Hirai said the firm may have to consider “alternative options” if mobile sales don’t pick up next year.

“We will continue with the business as long as we are on track with the scenario of breaking even next year onwards,” Hirai said. He added that Sony still needs to restructure its smartphone business. The Japanese giant has had a successful turnaround overall over the past few years, but the mobile division is lagging.

Sony’s mobile chief recently said the company would “never” walk away from the smartphone business, but he may have spoken too soon. The Japanese giant sold off its struggling VAIO computer business last year, and it’s possible the Xperia series could suffer the same fate.

Hopefully Sony can figure out a way to keep its mobile division afloat. The company makes some of the best Android devices out there, even if it never really found its footing in the high-end smartphone market.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...