Apple has rolled out a series of new Apple Watch ads to showcase features like Apple Pay, Siri, Maps, and more. The six clips give iPhone users a glimpse at how Apple’s wearable can be useful in so many ways.
Some analysts have criticized Apple Watch for not having a “killer app,” but with its latest ads, Apple demonstrates that the device doesn’t need one — because it has many, aimed at all kinds of users, including fitness fanatics, artists, adventurists, and moms.
You can watch all six Apple Watch ads below.
Apple’s new ads come just a day after the company introduced Apple Watch Hermes, but the luxury option doesn’t make an appearance in the new ads.