Apple has made more Apple TV Developer Kits available to software creators following “overwhelming demand” for its new set-top box. The company has begun emailing those who are eligible to claim one.
“Due to overwhelming demand, we’ve made more Apple TV Developer Kits available and you’ve been selected to receive one,” the company told developers in an email that was obtained by MacRumors.
To claim the device — which is free except for a $1 charge to verify the billing address — developers simply have to sign into their Apple developer account, agree to the terms and conditions, and submit their order before 5 p.m. local time on October 9.
Apple will ship the new Apple TV to developers for free using standard shipping methods, which takes 1 to 3 business days.
The new Apple TV is a huge improvement over its predecessor, with a more powerful A8 chip, 2GB of RAM, and a new operating system called tvOS. It’s also the first with an App Store, paving the way for all kinds of third-party apps and games.
By making the device available to developers early — without charge — Apple is encouraging them to build titles before Apple TV is made available to the public. The more apps and games available, the more attractive the device is to consumers.
Apple first started offering Apple TV Developer Kits in mid-September, but only a limited number of devices were available, and they were all claimed quickly.