In the past few years Sony has stuck to a pretty ruthless 6 month release cycle for its flagship Xperia Z smartphones. However, it looks like the company will finally slow things down heading into 2016.
In a recent interview, Sony’s art director discussed the Xperia Z5 lineup along with plans for the future. She notes that the company is already looking several cycles ahead with devices set to launch in the second half of 2016, 2017 and 2018. That suggests the Japanese giant doesn’t have any plans to release a new flagship phone early next year.
Instead, the company could be shifting towards a yearly product cycle similar to Apple, which typically announces new iPhones once per year in September. This could cut down on costs, and it means Sony’s fans won’t have to upgrade every six months just to own the latest device. Then again, it could also put the firm at a disadvantage compared to other rivals like Samsung and LG, which release multiple handsets throughout the year.
Of course, it’s still possible Sony could have something planned for early 2016. Rumor has it the company is working on an Xperia Z5 Ultra with a massive 6.44-inch display. As for the inevitable Xperia Z6, we don’t expect to see it unveiled any time soon.