Followed by a round layoffs earlier this year, Samsung on Monday quietly announced its Milk Video service will be shut down in November. Announced through Google Play, Samsung said that although it’s committed to providing premium entertainment services, the Korean company will no longer provide support for its Milk Video app. The service’s closure comes just 12 months after launching.
Milk Video was designed to present Galaxy owners with free video from channels like Vice, VEVO, GQ and Funny or Die, with content ranging from 1 minute to 5 minutes in length. In that respect, it was a little like Snapchat’s Discover feature. Users could create their own profile of curated content, adding in a social element, but it appears engagement wasn’t quite high enough to continue on.
When the service launched last year, we actually liked it a lot, but it looks like the initial honeymoon period couldn’t be sustained. Samsung has built up an entire Milk ecosystem, with Music and VR video also in the family. It’s unclear how much longer those two will survive, though there’s a pretty good chance Milk VR will live on as Samsung just announced a new Gear VR headset.
Samsung said a future software update won’t include Milk Video, which means you only have a few months left until Samsung’s unloved service disappears for good.