Groupon announced some pretty big news on Tuesday. The company is laying off 1,100 people at a cost of $35 million and shutting down operations in seven international markets as it continues an ongoing restructuring process.
In a blog post, Groupon chief operating officer Rich Williams explained that this is the result of an initiative kicked off two years earlier with the goal of unifying the company’s far-flung business.
“It’s been a huge undertaking, and we still have work to do, but our Operations teams, Engineering teams and many, many others have made amazing progress,” writes Williams. “Simply put, we are a stronger, faster Groupon today because of this work.”
The layoffs will mostly affect Customer Service and the company’s international Deal Factory (sales) divisions. Groupon is also retreating from Morocco, Panama, The Philippines, Puerto Rico, Taiwan, Thailand and Uruguay. That follows an exit from Greece and Turkey earlier this year.
Groupon’s underlying goal seems to be a transition from a company that seeks out deals to a platform where business simply takes place. That means less paid positions, especially when it comes to sales, though it should still mean plenty of deals in countries where Groupon continues to operate.