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Google poaches Amazon engineers for “Project Aura” wearables project

by Jacob Kleinman | September 17, 2015September 17, 2015 10:20 am PDT

google-glass

Rumor has it Amazon’s Lab126 has been shedding hardware engineers following its Fire Phone flop, and now we know where some of them are going. Business Insider reports that Google has been poaching Amazon employees to help launch a new wearables-focused division called Project Aura.

Project Aura already employs three former Amazon employees, along with a recruiter tasked with bringing in more people. Based on a couple of LinkedIn profiles, the new division will focus on “Google Glass and beyond.”

The new project initially launched in June in an effort to jump-start the Google Glass relaunch. However, the group will also focus on other unannounced wearable devices. Nest’s Tony Fadell will apparently oversee Project Aura, though he may not be involved in the day-to-day work.

It’s unclear exactly what Project Aura will do, though the group could take advantage of Google’s various experiments with wearable technology. That covers Glass, but also its bare-bones Cardboard virtual reality platform and more experimental creations from the company’s Advanced Technologies and Projects (ATAP) division.

Hopefully this means a new Google Glass isn’t too far off, though it’s possible the Project Aura team could be starting from scratch. If that’s the case, then it might be a while before we see the first wearable product created by Google’s secret new division.

BI

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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