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New Fire TV from Amazon could beat Apple with one key spec

by Jacob Kleinman | September 11, 2015September 11, 2015 6:30 am PDT

With the new Apple TV finally official, it looks like Amazon could be gearing up to announce an upgraded set top box of its own. The company recently submitted a new version of its Fire TV to the FCC, and the filing reveals one way Amazon’s latest gadget could stay ahead of Apple.

Tech blogger Dave Zatz spotted one line in Amazon’s FCC filing that suggests the new device will support 4K-resolution video. That same feature was noticeably absent from the just-announced Apple TV. To be fair, there still isn’t a ton of 4K content out there, though Amazon and Netflix have been leading the charge when it comes to high-resolution streaming video.

We still don’t know when this new Fire TV will get an official launch, though Zatz notes that Amazon typically doesn’t wait very long once it’s gained FCC approval. The current Fire TV is also listed as unavailable on Amazon right now, suggesting a new model is right around the corner. Of course, if you just can’t wait, the Fire TV Stick is still available for just $39.

The full-sized Fire TV was previously available for $99, so hopefully Amazon can keep this new model below $100 as well. Then again, we wouldn’t be surprised to see the price go up a bit to match Apple’s new $149 set top box.

FCC Dave Zatz

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...