We didn’t get a refreshed Apple Watch, but Apple still introduced new finishes. Just last week, a number of competing OEMs introduced a wide range of exciting new Android Wear devices, and this is Apple’s way of staving off the variety coming from Google’s camp.
Apple—ahead of the holiday season—has formally introduced new Apple Watch Sport options in gold and rose gold in anodized aluminum. They look slick, and will complement Apple’s growing iPhone lineup. They’ll sure look nice running the company’s new watchOS 2, which comes out on Sept. 16.