When the new Apple TV finally launches it may spell the beginning of the end for Roku. That’s because Cupertino is apparently poised to copy one of the best features offered by the independent set top box-maker: universal search.
According to BuzzFeed’s John Paczkowski, who’s typically pretty reliable when it comes to Apple news, the company’s new streaming box will offer its own universal search feature. Using Siri and voice controls you’ll apparently be able to search for a specific movie, TV show, actor or director across iTunes and all the other apps available on Apple TV.
The same inside sources also revealed to Paczkowski that the fourth-generation Apple TV will cost $149. This lines up with an earlier rumor claiming the company was still debating between $149 and $199. Either way it’s a lot pricier than the current model, and we hope Apple goes with the slightly cheaper option.
Apple will allegedly continue to sell its current set-top box at a discounted price, but new features like Siri and universal search will likely be limited to the new model. The company’s rumored live TV streaming service should work on older Apple TV devices, though it’s not expected to arrive until later this year at best.