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Deus Ex: Mankind Divided’s pre-order trailer is terrible, and its makers are tone-deaf

by Joey Davidson | September 1, 2015September 1, 2015 8:20 am PST

Deus Ex Pre-Order Trailer

You have to wonder: is Square Enix even paying attention anymore? The company just released its pre-order trailer for Deus Ex: Mankind Divided, arguably its most hyped western developed game coming in the next year.

The trailer is a ridiculous mess of convoluted pre-order incentives. The game won’t even release until late February of next year, and gamers have more options to pre-order than I can even remember off the top of my head. Here, watch the hilariously bad trailer.

The clip came out yesterday, and we covered it in all of its convoluted insanity. I read Eric’s story, but, I have to be honest, as soon as the clip started, my eyes glazed over and I clicked away. I didn’t even watch the thing until I checked it today and saw the like-to-dislike ratio it was pulling in.

Now that I’ve seen it? Woof. Square Enix, come on now.

If you exist in even small online communities for gamers, you know that there’s a huge counter-culture to pre-ordering games that’s been surging quite a bit recently. Blame it on the likes of Assassin’s Creed Unity and Batman: Arkham Knight, if you like. Companies have been releasing broken games. Whether that’s because of the jump in console generations or the large stress put on small work forces, we’re not sure, but games seem to be more broken than ever.

Even with all those failed launches, companies like Square Enix, Warner Bros. and Ubisoft are still banging the pre-order drum. In the face of gamers telling folks to never pre-order and sites running editorials about how much better off we’d all be if we just waited for launch day, we get this trailer. We get this crazy amalgam of pre-order incentives that are not only set up to encourage you to fork over your money before actually seeing how it does out in the wild, but it encourages you to tell your friends to pre-order.

That’s the real kicker here. We’re something like 175 days before the actual release date of Deus Ex: Mankind Divided, and not only has Square Enix released a trailer asking us to pre-order the game, but they’ve come up with a scheme to launch it four days early if we hit the arbitrary pre-order numbers they have in place.

We’re 175 days away from launch, and they’re actually trying to excite us into seeing the game four days early. Four days. Get real.

I have nothing but love for Deus Ex. Eidos made a wonderful game with Human Revolution, and I’m really looking forward to Mankind Divided. These pre-order incentives, though?

Pre-ordering used to be how we made sure we’d have a copy of a game at launch. There were real shortages in the 90s and 2000s. I remember having to wait a few extra weeks for Ocarina of Time at launch because I didn’t pre-order. Thanks to digital distribution, the need to pre-order on the part of the consumers is gone. The publishers wanted us going digital. Well, we’re here, now stop telling us to pre-order games. There’s literally no point now. It’s available when we want it on launch day, and the incentives these folks are handing out aren’t worth the $60 you’ll spend on what could very well be a broken game.

The dislikes and comments don’t lie. This trailer was tone-deaf on Square Enix’s part, and I have to discourage anyone from pre-ordering. I don’t care how much you want that silly art book, bonus mission or alternate costumes. Don’t do it. Buy the game if it’s good, support the developers, but don’t pre-order.


Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...

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