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AT&T trashes Sprint’s DIRECTV promotion, calls it a “Hail Mary pass”

by Todd Haselton | August 28, 2015August 28, 2015 2:00 pm PDT

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For the first time since we can remember, T-Mobile isn’t the one doing the trash talking. AT&T recently reacted to a new incentive offered by Sprint this week, and it’s the sort of language we typically hear from T-Mobile CEO John Legere.

On Thursday, Sprint said it was “celebrating” the merger of AT&T and DIRECTV by offering a year of free Sprint service to DIRECTV customers who move from AT&T to Sprint. Customers need to choose a full retail price smartphone and a 2GB data line, or a new Sprint Lease, iPhone Forever or Sprint Easy Pay plan to take advantage of the offer.

When it announced the deal, Sprint’s chief marketing officer Kevin Crull said that DIRECTV¬†customers “shouldn’t have to settle for AT&T wireless.” ¬†AT&T didn’t find it very funny, and responded in kind.

“This ranks right up there with a desperate Hail Mary pass to a petite defensive lineman,” an AT&T spokesperson said in an email to TechnoBuffalo. “With Sprint’s network and the many asterisks on this deal, we’re feeling good about our offers.”

Ouch. Anyone have aloe for that burn?


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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