Rovio’s been in the process of getting slimmer over the last couple of years. In 2014, the company that makes Angry Birds trimmed 110 employees. This year, they’re planning to let go of as many as 260 employees.
This all comes because, as CEO Pekka Rantala puts it, the company may have got involved in “too many things.” Movies, plush toys, candy, dog treats, crazy shorts and more merchandising than any phone game has ever seen? Yeah, Angry Birds was everywhere.
“Rovio’s growth and eagerness to explore new business opportunities over the past few years has been exceptional…
…As a result, we did too many things. In our current financial condition we must now put focus on where we are at our best: In creating magnificent gaming experiences, in producing an amazing animation movie, and in delighting our fans with great products.”
Rovio dropped Angry Birds 2 this year. They’re set to release a feature film in 2016. The company isn’t going anywhere anytime soon, but this move to cut 260 employees will make the studio a little more focused on specific things than being all over the place.
“This personally is a difficult decision. However it is certain that a leaner and more agile Rovio is absolutely necessary to move forward and take the company to new successes in the future. We will work with and support all our employees through this period of change.”
What do you think? Did Rovio do too much with Angry Birds?