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Private booking suggests new location for Apple’s iPhone 6s event

by Killian Bell | August 25, 2015August 25, 2015 4:09 am PDT

Apple Event

Apple could be planning to hold next month’s iPhone 6s event in a new location, according to a mysterious booking for a “private event” at the Bill Graham Civic Auditorium in San Francisco.

A new report from Hoodline notes that the Bill Graham Civic Auditorium is already booked up for an event through September 13, while SFPD offers and private security guards are patrolling the perimeter of the building at all times.

According to documents filed with the San Francisco Planning Department, the event is a “trade show” that will take place between September 4 and September 10, which lines up with the rumored September 9 date for Apple’s big event.

What makes this even more intriguing is a document from an engineer on the project, which reveals plans to accommodate an “exterior wall mounted star graphic sign.” In one of the diagrams below, the star graphic is distorted, suggesting it could be a placeholder for an Apple logo.

There’s nothing that ties any of this directly to Apple at this point, but with the dates, the increased security, and the strange plans for a distorted star sign, something special certainly appears to be going down at the Bill Graham Civic Auditorium next month.

Apple’s previous iPhone keynotes have been held all around the Bay Area, so it wouldn’t be too surprising to see the Cupertino company at a new venue. But it wouldn’t be the first time Apple has used the Bill Graham Civic Auditorium; Cult of Mac notes that it was also used to unveil the Apple II.

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Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...


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