North Americans are finally getting a chance to see what all the hubbub is about regarding Yo-kai Watch. The series has dethroned Pokemon as the most popular among kids in Japan, and developer Level-5 will also get to see if its property resonates in the same way with American kids on Nov. 6, the date the game launches stateside.
Nintendo is clearly expecting a late 90s Pokemania phenomenon with the new property, and it has employed a large number of big corporations to help drive the game and other merchandise into the homes of annoyed parents across the country. Nintendo of America’s Executive Vice President of Sales & Marketing explains.
It’s difficult to overstate just how huge Yo-kai is in Japan. Now powerhouses like Nintendo, Disney XD, Hasbro and VIZ Media have teamed up to bring Yo-kai Watch to the U.S., based on an original concept from top Japanese entertainment company LEVEL-5. The strength of the Yo-kai franchise demands strong partners Our Nintendo 3DS system is the perfect platform to bring this fun, one-of-a-kind video game experience to life.
One-of-a-kind? I seem to remember catching monsters and fighting with them in plenty of other games.
I might be cynical, but I am interested in finally playing Yo-kai Watch. Level-5 is something of a two-faced developer cranking out masterpieces like Dragon Quest, Professor Layton, and Dark Cloud for longtime gamers, but it more recently has focused on creating cheap fads that Japanese kids will eat up for a year or two before moving on to the next cheap fad.
I’m genuinely curious as to where Yo-kai Watch falls, because it looks like it borders between the two. I’m also interested in seeing if it has the gameplay chops and constant stream of new ideas to last 20 years like its chief rival has proven to have.
We’ll get a first glimpse at that on Nov. 6 when Yo-kai Watch finally launches in North America for the Nintendo 3DS.